NSFW: Sears Catalogue, 1977

Horatio writes: As promised, this is what Santa gave us for Xmas. Thanks to reader Jeremy K. from Manhattan, this Sears Catalogue arrived in a thick manila envelope befitting of its content. Over 1,300 pages of what passed, back in the day, as hard core porn. And by this we mean the brassiere section. We present a selection for your viewing delight so you can take a trip down mammary lane. If you used to fire up your imagination by flipping through pages like these, we would love to hear from you.

Feast your eyes on the below. Something for everyone. Whether you liked the straight bra shot or the more avant garde fashion forward, "Combination Bra and Dickie" (like a Greek god that is half shirt, half bra.) Perhaps you favored leaving a little something to the imagination and so were partial to the T-shirts that say it all or with Plaid pants, or your tastes were more towards the Pete Townsend end of the spectrum and so you hung out in the Her First Bra section. We present them all, along with a page from the mens section that appears to be a subliminal reminder that real Sears Men are curiously flat in the crotch region.

Only Six Shopping Days Until Christmas

Horatio writes: Jerry Hall once famously said that the perfect wife "must be a maid in the living room, a cook in the kitchen and a whore in the bedroom." Penthouse took this very seriously when they partnered with jeweler Viva in 1978 to create the perfect present for the man who had everything. A bracelet for his wife with his two favorite things on it - her name and the title of his favorite porn magazine. What better way to identify himself as a chronic masturbator in polite society? The bracelets, produced in an era before irony was invented, came in either leather or jean fabric. Thanks to the eagle-eyed Daniel Bracey on the Lower East Side of Manhattan for clipping this and emailing it in. Click pic to enlarge.